![]() We wanted to bring back something consumers love, give the community something to be excited about.” “Thinking about holiday this year, this has been such a hard year, especially for Black Americans. “It has a sleek, black design that people really love,” said Tia Cummings, vice president of marketing at Walker & Company Brands, Bevel’s parent company. When grooming brand Bevel first launched a limited holiday edition of its hero trimmer, the brand saw the new colorway quickly overtake its classic trimmer in sales. ![]() Industry sources estimate first-year sales could reach $25 million at retail.īevel Limited-Edition Black Trimmer Bevel Limited Edition The device has caught on quickly with retailers, having launched on Conture’s d-to-c web site, at Bloomingdale’s, and on QVC. The brand will also be launching a second version of the tool, which is rechargeable and features a touch screen. The brush, which still features the sonic technology associated with a thorough cleanse, also focuses on reducing friction, courtesy of its tapered bristles. “One thing that was always clear with cleansing brushes was that a lot of dermatologists started to see more irritation from them,” Videira said. Why can’t we do the same thing?” Videira said.Ĭonture’s latest offering, the Aerocleanse Facial Cleansing Device, uses airbrush-like technology to prevent users from pressing too hard with the tool, thus theoretically preventing irritation. “They create this pocket of air, and the puck slides on top of it. Tasked with coming up with a gentler alternative to standard sonic cleansing brushes, Andrew Videira, vice president of product innovation at Conture, turned to an unlikely source of inspiration: air hockey tables. Industry sources estimate the device will reach $1 million to $2 million in retail sales in its first two years.Ĭonture Aerocleanse Facial Cleansing DeviceĪvailable on, QVC and Bloomingdale’s for $99. ![]() “This is a product you’re going to use every day, and my other gadgets are generally meant to be used one, two, three times per week,” she said. The galvanic currents in the ionic wand allow for deeper penetration of the actives, she said. Her C+- Pure Ampoule Plus Ionic Wand, which launched this week on her e-commerce platform, combines L-Ascorbic acid with glutathione for brightening benefits. Louise, whose credo is built on the marriage of science and skin care, saw a way to reinvent vitamin C for consumers who couldn’t come in for treatments. ”It really opened up our chance as a brand to beef up our e-commerce.” In all, digital sales increased 70 percent. “We did well in devices, because we were doing a lot of virtual, remote consultations with our clients and we spent time revamping their medicine cabinets,” Louise said. ![]() When her namesake spas closed earlier in the year, celebrity aesthetician and founder of her eponymous brand Georgia Louise did notice one bright spot in her business. Georgia Louise C+- Vitamin C Ampoule with Ionic Wand Photo courtesy of Georgia Louise ![]()
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